Cocchi story Vol.7

This is our documentation of creating the service. We are going to cover here “Pitch deck” and “Prototype” (25/Aug/2020–06/Sep/2020)

You can read our article about the first group user testing on Vol.6.

Cocchi story Vol.6

Pitch deck

Photo by Headway on Unsplash

Concept

Co-create our organized map

Problem

1. Hard to go back and find places that have been shared on social media.
2. The place where “want to visit” hasn’t been stored by communities.
3. Can’t organize the information on existing map apps.

Solution

A map app which users can organize, search and share their information by communities.

We are going to use image recognition by applying machine learning to sort out uploaded photos by categories automatically.

Market Size

https://ourworldindata.org/tourism#:~:text=International%20arrivals%20by%20world%20region,-Arrivals%20by%20world&text=The%20United%20Nations%20World%20Tourism,billion%20international%20arrivals%20per%20year.

Domestic tourist market by Japan Tourism Agency

統計局ホームページ/日本の統計 2020−第25章 教育

Statistics about the number of students by the Ministry of Education

Product

1. Users can create my map and group maps.
2. Sort their posted information by channels such as sushi, cake, and trendy.
3. People in the group can see posted information with maps and photos.

Business Model

We will monetize from both the enterprise and customer sides. Customers can get coupons from different enterprises by paying us the subscription fee and enterprises can reach potential target groups by issuing coupons.

Adoption Strategy

We finalized female university students as our core users after conducting 20 user interviews.

1. Events such as the coming-of-age ceremony (20 years old) and entrance ceremony for university would be good opportunities to approach them efficiently.
2. They are searching for nice cafes and restaurants on Instagram. Therefore, Instagram would be our important channel to reach them.
3. People who love cafes would love to use Cocchi so it is a good offline channel to obtain users.

Competition

Cocchi is focusing on the closed community in contrast to Google map and Instagram.

Competitive Advantages

1. One account for personal and group-wise map
2. Automatic pin sorting by machine learning
3. Searchability
4. Pins on the map and photos are linked
5. Design&brand
6. Attracting group customers (For restaurants)

User Testimonials

We had quite positive feedback from our core users as below, so now we are moving forward to achieve product-market fit.

Prototype

Requirement Definition

We defined system requirements to start deployment for launching our app.

Wireframe

We made a wireframe for deployment.

Wireframe on Figma

Next Step

Finalize our mission, design, and synthesis of the interview.

Wrap Up Party

We went to a Peruvian restaurant this time and it was one of the best restaurants in Costa Rica so far!!

Post on Cocchi

Discussion Board

Our weekly discussion board on miro.

24/Aug/2020–30/Aug/2020

31/Aug/2020/-6/Spe/2020

Cocchi story Vol.8