Artaku story Vol.2
This is our documentation of creating the service. We are going to cover here “Interview (art lover)”, “Art and Culture”, “Home Experience” and “Pitch deck”. (16/Dec/2020–31/Dec/2020)
You can read about our first interview with artists and art lovers in Vol.1.
Interview (art lover)
We interviewed 7 art lovers to understand their problems.
Persona
Karen is a sociable 20s designer. She goes to a temporary exhibition at a museum every month, but now she works remotely and doesn’t go out. The walls of her room are empty, and she would like to buy a painting but has not done so because it is too expensive. She would like to support young artists if possible.
Problem
- No place to go out to see new paintings because museum exhibits never change and I get bored
- Want to talk about art, but don’t have any friends whose tastes match
User test
Results of hypothesis
Tokyo
- People feel very uncomfortable visiting a stranger's home.
- People feel more comfortable if it’s by invitation only.
- People are interested in other people’s homes now because they can see the room in the background of video conferences.
- People feel very uncomfortable inviting strangers into their homes.
- Feel pressure to make the home a special space, like a gallery.
- It would be more interesting if there was a new style (exhibition method) of appreciating art at home.
- When interacting with an existing community for the first time, it is difficult and uninteresting to have a conversation because the context is already established.
- When he/she talks about what other people like, he/she has to be careful to be considerate of them.
New York City
- People feel very uncomfortable about going to a stranger’s home.
- Invitations make people feel more secure.
- The area where the event can be held is limited due to the crime rate.
- People feel very uncomfortable inviting a stranger to their home
- People feel very uncomfortable about having strangers in their homes.
- People feel comfortable interacting with strangers.
- Not interested in expanding the community in the first place
Insight
Tokyo
- People want to know the story behind the product because they can relate to it.
- It’s difficult to know what a fair price is for people who don’t have any experience buying paintings.
- If people don’t know about the artist, it’s even more important to know if they like the painting or not.
- People don’t know if the picture will fit in the room, so they want to see it in an actual room with furniture.
- It would be easy to use if it is easy to find a similar style.
- People hesitate to buy house plants and food online because they don’t know what condition it’s in.
- People don’t know how or where to buy a painting in the first place, so they even don’t think about buying one.
New York
- The amount of information offline is limited, so people can enjoy it even more if they do some research online beforehand.
- People dress up when going to a museum because it is a special experience.
- It is difficult to understand the materiality in digital art, so people prefer real art.
- People enjoy art when they can learn more about the painting through the explanation.
- It’s difficult to find a painting that they can afford within their budget.
- Redecorating room every few months because of getting tired of being in the same space.
- People are Moving in a year or two, so people want to use it when they move.
- People can’t stand the thought of having to mail a painting back if they rent it.
- People want to decorate the walls of their room with their favorite paintings but it’s hard to put into words.
- People regret when they miss the opportunity to buy something at a lower price when the artist was still unknown.
- People don’t want to support everyone, but they want to support a specific person.
- Donating money is uncomfortable because it feels like you’re giving money away, but exchanging it for the artwork of art feels better.
- People sometimes use art to feel superior.
Art and Culture
I had a chance to study in France for a year when I was at a university and traveled around Europe for 3 months. The one fascinated thing was visiting different museums in every country to feel and understand the culture there.
Two years ago, I went to Nigeria for a month and met a wonderful lady called Mama Nike. She was very nice to me and I spent really nice time with local artists.
Especially, when I saw this piece I was really touched because there was a lot of garbage on the street during staying there. Nike art gallery is also inviting kids from school and try to tell them how important art is to cherish culture.
I moved to Costa Rica to study in design school for a year and I chose artist’s Airbnb to stay because I really wanted to understand more about artists. In fact, it was a very nice experience to talk about art and be surrounded by it for a year.
I was so surprised that so many artworks just sitting years and years in the artist’s home. I was curious about art students because they usually don’t have enough space to keep it in their room. I interviewed them and the more shocking fact was turned out that they often throw away their artworks because no space to keep them and difficult to sell them.
Artists create a culture through artworks but often it’s not really exposed and the worst case is that they throw away them which means that they throw away part of the culture.
Home Experience
We all stayed home last year and it’s still happening. A lot of people had access to music, movie, food because all of them were served by companies. We are adapting to stay home thanks to them. However, art is still outside of experience and this shift of staying home is making it more difficult to access art.
We believe that this is very good timing to bring art experience to home and make it accessible for everyone, everywhere. Artaku provides an opportunity to integrate art with everyday life by creating an art gallery experience at home. We provide not just artworks but also the community through Artaku to be able to access other’s home gallery. We believe that we can build a wonderful culture together with everyone.
Pitch Deck
Here is our pitch deck!
Next Step
Prototype and test a home gallery experience
